🟣 Royal Glow Beauty & Esthetics

Royal Glow Beauty & Esthetics is a luxury spa in Boardman, Ohio offering customized facials, brow services, waxing, makeup, and relaxation massage. This case study demonstrates how strategic local SEO and web development transformed a new business into the #1 spa in their local market.

Starting from zero online presence, we built Royal Glow into a strong local business through comprehensive local SEO strategy, beautiful web design, and topical authority building. We successfully moved them from 20+ rankings to appearing in Google Map Pack results with consistent weekly improvements.

Key Features:

Complete local SEO strategy and implementation
Mobile-first responsive website design
Google My Business optimization and management
Local keyword research and content strategy
Technical SEO and site speed optimization
Conversion-focused landing pages for each service
Schema markup for local business visibility
Review management and reputation building

👉 Visit Royal Glow Beauty & Esthetics

Royal Glow Beauty & Esthetics screenshot

Local SEO Strategy & Results

🎯 The Challenge

Royal Glow was a brand new spa with:

Zero online presence or website
No Google My Business listing
Intense local competition from established spas
Need to attract local customers immediately

📈 Our Approach

We implemented a comprehensive local SEO strategy:

Local Keyword Research: Targeted "spa Boardman Ohio", "facials near me", "eyebrow waxing Youngstown"
Service Category Pages: Created optimized category pages like waxing services in Boardman that serve as topical authority hubs
Google My Business: Complete optimization with photos, posts, and review management
Local Citations: Built consistent NAP across 50+ local directories

Building Topical Authority in Beauty & Wellness

Content Strategy That Drives Rankings

We built Royal Glow's authority through strategic content creation that targets every stage of the customer journey:

Topical Authority Silo Structure

We built Royal Glow's authority using a strategic silo approach that aligns with Google's understanding of business categories:

GBP Main Category Alignment: Homepage optimized for the primary Google Business Profile category
Secondary Category Sections: Homepage sections for each secondary GBP category, linking to dedicated category pages
Service Category Hubs: Pages like waxing services serve as topical authority centers linking to individual service pages
Geographic Expansion: Location-specific pages like facials in Poland, Ohio capture nearby market searches

Supporting Content Strategy

Educational Authority: Content like facials for different skin types builds topical expertise
Local + Service Content: Posts like facials for Poland, Ohio residents combine geographic and topical relevance
Strategic Internal Linking: Supporting content links back to relevant category and service pages to strengthen topical silos
Content-to-Category Flow: Blog posts funnel authority back to money pages through strategic linking patterns

Technical SEO Foundation

Schema Markup: LocalBusiness, Service, and Review schema for rich snippets
Page Speed Optimization: 95+ Google PageSpeed scores on mobile and desktop
Mobile-First Design: Perfect experience on all devices with fast loading times

Technical Implementation

🚀 Site Performance

95+ Google PageSpeed score
Core Web Vitals optimization
Image optimization and lazy loading
CDN implementation for fast global loading

📱 Mobile Optimization

Mobile-first responsive design
Touch-friendly interface elements
Fast mobile loading (under 2 seconds)
Mobile-specific call-to-actions

🔍 Local SEO Technical

Google My Business API integration
Local business schema markup
NAP consistency monitoring
Local citation building and management

📊 Analytics & Tracking

Google Analytics 4 setup
Conversion tracking for bookings
Local search ranking monitoring
Customer journey analysis

Ranking Improvement Results

Here's the dramatic improvement we achieved for Royal Glow's local search rankings across the Youngstown/Boardman area:

Before: Starting Point

Royal Glow rankings before SEO - mostly 20+ rankings shown in red

Most rankings were 20+ (shown in red), meaning Royal Glow was invisible for local searches

After: Current Progress

Royal Glow rankings after SEO - many single digit rankings shown in green and yellow

Dramatic improvement to single-digit rankings (green/yellow) with ongoing weekly progress

Understanding the Results:

1-3 Rankings (Green) - Map Pack positions

4-10 Rankings (Yellow) - First page organic

20+ Rankings (Red) - Page 2+ (invisible)

Client Success Story

"ERAFX has been amazing to work with. We went from having no online presence to showing up in Google searches when people look for spas in our area. The website is beautiful and professional, and we're seeing steady growth in customers finding us online. Our rankings keep improving each week." - Owner, Royal Glow Beauty & Esthetics

20+ to 3 ranking improvement to Map Pack

Weekly consistent ranking improvements

Growing customer calls from website

Ready to see the results for yourself? Visit Royal Glow Beauty & Esthetics and explore their waxing services or facials in Poland, Ohio to experience the conversion-focused design that's driving their success.